Product Hangar

Visual identity, creative direction and web design for a 3D visualization studio.

Pieces

01 / 05
Product Hangar logotype in white beside the gradient orb, on a dark ground.
Product Hangar identity system: logotype, site, feed and palette.
Brand manifesto over the system’s atmospheric gradient.
Product Hangar site — Works section with the case grid.
A laptop on a dark table showing the Works section of the Product Hangar site.
Logotype design and animation. 2024

Introduction

Product Hangar is a creative studio specialized in 3D visualization and product communication. It works alongside companies and design teams, turning products and technical information into images, animations and visual experiences that communicate their ideas clearly and compellingly.

Project details(05)

Year
2024
Role
Creative direction + graphic design + web design
Studio
@ Beam agency
Services
Brand Identity · Web Design · Social Media

About the project

The challenge was to build a visual identity able to represent the studio’s technical and creative character and to match the quality of its 3D work. The system had to work consistently across different touchpoints, letting the projects and their images always take center stage.

I developed Product Hangar’s visual identity and carried it into its website and social media, building a flexible, recognizable graphic system. The approach combines a clean, contemporary aesthetic with visual resources that match the studio’s technological character, keeping a coherent direction across brand, content and digital experience.

Details(02)

Product Hangar Instagram profile on a phone.
The system taken to social media: concepts and products.
Gradient animation on the logotype.

Next project

ZNLOVE — brand animation.
ZNLOVE 2024
Motion Graphics