Forjé Bags
Visual identity for a bag brand that bridges traditional leatherwork with contemporary design.
Forjé is an Argentine leather goods brand founded in 2025, focused on bags that bridge the tradition of the craft with a contemporary eye. Produced in Córdoba, the brand starts from a clear premise: honest, durable, timeless pieces — objects meant to accompany for years, not to follow a season.
The name has a double root. Alforja is one of the earliest bags recorded in history — a gesture of carrying, of utility moving across cultures. Forjar is the verb of the craft: working leather with patience, the way one forges metal. The brand leans on that tension between the ancestral and the contemporary: a name that holds origin and craft, tradition and authorship.
The project was developed at errebé., with Tomás leading creative direction and building the identity from scratch. The visual system favors sobriety and material honesty: firm typography, a contained palette, an aesthetic that accompanies the object without imposing on it. From there, the main deliverables were derived: visual identity, social media presence and website.
A sober typographic mark, anchored in the materiality of the craft.
System applied to visual identity, social and website.
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